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'Brand Awareness' is important ~ we'll help you take it to the next step ~ 'Brand Affection!'
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RhodyCo's first question for every
new sponsor is,
"What are your objectives?"
Then we apply our diverse promotional inventory and 25 years of experience to meeting your needs.
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SPONSORSHIP OPPORTUNITIES
Consistent Promotion Through All RhodyCo Events:
Not just Brand Awareness -- Brand Affection! All RhodyCo events feature a consistent level of marketing and promotion. RhodyCo partners with a variety of media to have TV, radio and newspaper promotion in each event. All events are also marketed via: direct mail color entry brochures, event websites, fitness magazine ads, mass emails and posters. Sponsor branding via bib numbers, Tshirts, banner signage, prize give-aways, promotional announcements, product demos, goodie bag stuffing and sampling are key features available to sponsors in all events.
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Tailored Promotional Strategies - Prorated:
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'Retail Promo' (see below): RhodyCo has established chainwide supermarket in-store promotions (3 weeks each) for every event. Retail partners include: Mollie Stone's Markets, Andronico's, PW Markets and Lunardi's.
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'Sampling' - this is our basic package. Its focus is on-site sampling (from booth or product inserts in participant goodie bags), and includes product banners onsite, event announcements and pre-event promo.
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All 'Major Sponsors' (limited to 3 per event) are featured with prominent logos, with marketing lines (or 'call to action') in all of the event media and on all promotional materials (i.e. logo on all participant t-shirts). See detailed sample, after the schedule, below.
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'Price Options' Sponsorship packages are prorated according to the promotional elements included in each. Prices range from $500 to $50,000. RhodyCo tailors each promotional package to the unique strategies of each sponsor.
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'Hybrid Packages' - You tell us your objectives and budget range, and we plan a strategy that matches, using the parts of event marketing that help fulfill the strategy and achieve your objective.
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Demographics:
- 89% college educated
- 92% professional/managerial
- $92,000 median family annual income
- 36 median age* 51% female / 49% male
*Note: Median age is getting younger and gender split becoming more even due to major influx of women in their 20's.
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Photos by Brightroom Photography, Chris Graham and Gene Cohn Photography
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